Essential Business Practices

Pillar 1

  • In this part of Pillar 1 you establish your company’s identity including its culture, its purpose for being, where it’s going, and how it will get there. Together, these factors make up your company’s DNA.
Essential Business Practices

Well defined Business DNA

A strong, well defined, DNA is the starting point for extraordinary performance and results across the business. It gets everyone on board, working together, motivated and singing from the same sheet. Your company’s DNA is the secret sauce that gets your people revved up and putting in the extra effort to take your business beyond what you thought was possible.

Your business DNA is a combination of your long-term Vision or destination, your Mission or purpose for being, the set of Values or culture that define your people’s way of being and doing, and your Strategy, which is where you compete and how you win. The last element, Communication, is how Vision, Mission, Values and Strategy are embedded in your employees’ minds, like DNA.

Pillar 1 - Business DNA

Business Practices You Will Learn and Implement

  • Create a Vision for your company. Put a stake in the ground and simply declare where your company will be in three years (or more).
  • Clarify your Mission, your Why. What is your company’s higher purpose? Who does it benefit and how? How does your company increase happiness for people outside and inside the business?
  • List the Values you want your employees to embody. Make it clear to them what behavior is important. Define how your employees should treat each other and people outside the company.
  • Define your business Strategy. Who is your market? What advantages do you have over your competitors so that you get way more than your fair share of customers?
  • Communicate constantly to implant the above four elements of the company’s DNA into each and every employee. Make these elements part of the daily flow of activity.
Business Practices You Will Learn
"I have worked with Brian for several years and in that short time his business guidance has made me a significantly more confident and successful CEO. Highly effective!"
“In just a few meetings with Brian’s CEO group, I am seeing very positive results and a clear pathway to growing my company faster. I’m very happy with Brian’s leadership!”
S. R.
CEO Transhire
“Brian helped me to rethink and upgrade my business. I can say for sure that he knows his stuff. It is a pleasure working with him and he is excellent with across-the-board business practices. I especially like the Strategy Map we put together."
D. F.
CEO Fenton & Ross

The Pillars



Establish your company’s identity including its culture, its purpose for being, where it’s going, and how it will get there.



Live with intent.  Create sales plan, budgets, department plans, project plans etc.



Build an A-Team and improve employee retention with proper hiring, coaching, development and recognition of top employees.



Document processes to ensure quality, consistency and repeatability



Generate the information you need to make the right decisions and track progress against plan.



Meetings are the life blood of an organization. Establish a winning meeting rhythm for maximum collaboration, cooperation and innovation.

The Big Six Bootcamp is a 12 week online course.

In just three months, what you’ve wanted will become a reality and the happy results will be yours to enjoy for a lifetime.

  • Live, online workshop sessions
  • Training and discussions are directed at you and your specific needs
  • Sessions are recorded so if you have to miss a session, you can view it afterwards

$99 today, $395 prior to each of the 5 remaining sessions

Brian Kinahan
The Six Simple, Powerful Steps To

Become A High-Impact Executive

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